Heritage is huge.
Older brands are now reminding us of their history and their level of expertise; this is an attempt to try and re-establish themselves with the younger market.
It definitely makes sense to shop the brands which have a long and successful history in making particular items. They are often made better and also wash better. In addition, they don’t age and fall out of favour as quickly.
I have fallen in love with Ralph Lauren again! The sweatshirts and t-shirts are super soft and they wash so well. There are also some great deals to be had and I have added the links to my favourite pieces on the collage below.