Posted: April 16, 2021 6:14pm

It doesn’t happen very often but rarely someone pops up on your Instagram feed and you just want HER ENTIRE wardrobe.

This happened to me this week with H20Fagerholt founder, Julie Fagerholt.

She is in a Danish designer and we are of a similar age (so many influencers are young enough to be my daughter!).

Her style is paired back, and now when I am shopping, I ask myself if Julie would wear thisVisit Site or is it too faddish.  I find that it’s the best way of avoiding going off piste, particularly with the shops re-opening, there is the danger that we could easily lose the run of ourselves.

I know that I look best in a grey sweatshirt, white shirt or t-shirt with soft joggers or jeans and no one embraces this style as well as Julie.

She adds some great jewellery, bags and shoes and lets these do the talking.

It is also lovely to discover new brands, and if you have been tempted by those modern classics from Tiffany to Bottega, she always picks the best pieces from these collections.

Below are just some of the items to shop, inspired by Julie Fagerholt.


Julie F outfit inspiration



One Dame Lane

GIVENCHY – G Square Chain Bracelet




Gang Tank Top – Lt. Grey Mel

Oversized ‘Ikatown’ Hoodie


V-neck knitted bodysuit



Cream Doctor Pants – Lt. Grey Mel

B SIDES – Plein straight-leg jeans

AGOLDE – NET SUSTAIN organic high-rise flared jeans



FRANKIE SHOP – Jaimie oversized cotton jersey sweatshirt and shorts set




BOTTEGA VENETA -The Lido Intrecciato-debossed leather mules

AQUAZZURA-Tequila 85 crystal-strap leather sandals

Manolo Blahnik – Black Lurum 90 Satin Mules

NEW BALANCE – 1300 suede and mesh trainers

Love these New Balance too

Love these mules from Bernard’s Boutique



Fleece jacket 

Check this Sandro trench fresh and great length

Quilted jacket 

OFFICINE GÉNÉRALE – Amy belted gabardine trench coat

Army jacket olive



Glosser – The Beauty Bag

Prada – Clutch bag

BALENCIAGA – Floral-print quilted shell coat

GUCCI – Ophidia medium textured leather-trimmed printed coated-canvas pouch




SAINT LAURENT – Kate cat-eye acetate sunglasses

You can order Julie’s brand H2O Fagerholt from Coogles in the UK or from Zalando 

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