Posted: December 31, 2021 5:12pm

Tales from a discerning shopper…

I don’t know if it’s just me, but with Covid and on/off lockdowns and restrictions over the last couple of years I think I may have fallen out of love with shopping!!

I cannot believe I AM ACTUALLY SAYING THIS.  I mostly live and work in a couple of pairs of leggings, white t-shirts and tracksuits.  I truly can’t be bothered with much more.

All the uncertainty of events and holidays being cancelled or under threat has probably been the final nail in the coffin.

I am also struggling to post outfit pictures on instagram as there is precious little NEW to share.  It’s not really very good when you run a social media driven business!!

BLAMING the lack of a good mirror, the lack of time or good light for photography is just an excuse, the truth is, I just cannot be bothered to get made and dressed up for a photo.

Working in resale I see the reality of a lot of the brands.  In the main they are all so badly made and NOT WORTH THE MONEY.

So what’s the outcome?

Well, I think that at 51 I am at last becoming a discerning shopper.  In the words of Greta T, most of what is out there is BLAH BLAH BLAH.

So what does being a discerning shopper mean?

It means engaging in the transaction; this means asking yourself questions, like how is the fabric?  90% of items in the shops can be filtered out as viscose.

What will I wear it with?  Lots of items are just too stand alone and require new shoes for e.g. So for me, they are not worth it in such unsettled times. Always FINISH Outfits.

Is it the best in class I can afford?  if not, leave it.  Never compromise, you just won’t get the wear out of it and it will end up being a waste of money.  To be honest most of what is featured on instagram falls into this category. It might be beautifully shot by a highly followed influencer but the truth is…it is NOT BEST IN CLASS.

Take the padded TOTEME coat beloved by so many on instagram, I tried it but it is so boxy and the fabric is not expensive looking, so I left it.  I don’t care if everyone is wearing it and it looks great on Insta, it is not comfortable on me.  Same goes for the Breton jumper from the same brand, it’s so oversized it reminds me of my pregnancy garb.  I could go on and on… at the same time if you have it and love it also fine.

Social Media wants us just to follow the crowd yet we all know there are no short cuts to great style and a wardrobe you love.

Truthfully it all doesn’t really matter, as long as you feel great and actually wear what you have purchased, that’s as good as it gets.

Focus on yourself and what YOU feel great in and ignore everyone else, they don’t have your body shape, lifestyle or budget. Take time to think about what you buy and enjoy the journey, the advent of internet shopping has made everything so transactional.  I still remember the days spending hours in Miss Selfridge with my friend Elaine, trying tens of items on, coming home with one piece and just wearing and sharing it with my friends until it fell apart!

I have gone back to wearing my clothes out, it is a good feeling and you know you are getting your moneys worth. Below are the pieces I have loved and worn to death in 2021.

Happy New Year all of my wonderful and loyal readers and all your families.  I hope that 2022 is a better year than 2021 (and 2020) and that we get back to living with some semblance of normality, but above all, everyone stays healthy and well.

Lots of love

Anne Marie x



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